Site Analysis, Retail Strategy & Planning, Interior Design

MAF Magic Planet

Shopping Mall

Transformation of key retail experiences for regional malls

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MAF Magic Planet

Our work for Majid Al Futtaim at Mirdif City Centre (MCC) involved the transformation of large underperforming public spaces into compelling and dynamic experiences. The main entry zone for Magic Planet at MCC required more visual impact and draw people form the mall into the entertainment zone while retaining the basic circulation and functionality. Our design solution included several integrated dramatic ideas including a giant floor maze, large scale cultural seating, large scale graphics and bold new lighting - the entry into the entertainment zone was a source of entertainment.

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