Branding, Identity and Graphic Brand Language, Signage Program, Store Planning, Interior Design



A new supermarket brand focused on a organic & lifestyle.

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Limelight was asked by Al Ain Coop group to develop the brand for a new supermarket chain called “earth” which is focused on supporting healthy lifestyle. In combination with bold new photography and fresh brand language, the new identity communicates quality, fresh, and organic which still delivering value. A modular signage program enable the program to be scaled and applied to a variety to store sizes and locations.

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