A mobile brand experience based on the love for coffee!
The client brief included a new coffee truck concept to be located at Kite Beach in Dubai. The client had a passion for quality coffee and the best sweet pastries. Inspired by French cuisine and culture, Aurelie is a reflection of the customer that is sophisticated, selective, international and appreciates the finer things in life. This was a complete branding project including market analysis, positioning, naming, identity design (logo), packaging, illustrations and food truck design.