Best Practice / Standards
Employing research & analysis
to define the project vision
Budget & Program
Synthesizing research &
analysis into a clearly defined
experience by converting
objectives into a design solution
Managing the process of
implementing the concept
efficiently and effectively
• Interpret Context
• Project/Site Audit
• Consumer Behaviour
• Competitive Analysis
• Design Objectives
• Financial Goals
Employing research & analysis to
define the project vision
• Strategic Principles
• Budget & Program
• Project Goals
• Feasibility Study
• Market Positioning
Synthesizing research & analysis into a
cleary defined strategic foundation
• Brand Strategy
• Experience Mapping
• Lateral Thinking
• Design Theory/Logic
• Idea Model
• The Experience
Developing compelling experience by
converting objectives into a design solution
• Process Mapping
• Quality Control
• Proactive Communications
• Issue Resolution
• Process Definition
Managing the process of implementing
the concept efficiently and effectively
Based on a new business model that encourages partnerships with SMEs by reducing capital expenditure, it appears to be highly electric but is actually designed on a series of modular systems and interchangeable materials that enables visual diversity
University of Sharjah is more than just an academic institution. As part of our position in being one of the most reputable universities in the UAE and and the Middle East and to continuously maintain that position, we have officially launched UoS Life.
Nothing sharp or uncomfortable in this clinic! Soft surfaces, curvilinear edges, plenty of natural light, warm materials, professional and welcoming but not clinical and cold – an environment that is reassuring and comforting for patients
A deconstruction of the lobby experience to streamline the ticketing process, increase operational efficiency and drive retail sales. A playful and creative use of water/beach icons that boldly communicates the opportunity for all kinds of watery fun.
Our work for Majid Al Futtaim at Mirdif City Centre (MCC) involved the transformation of large underperforming public spaces into compelling and dynamic experiences.
We developed a new interior scheme with strong curvilinear geometry that allowed the tight interior spaces to feel more spacious, plenty of wood was used to soften the interior and all glass shopfront are installed expand the public corridors.
Our role was to develop the physical connectivity between places and build a new urban fabric that would unite the area into one interconnected retail/commercial zone. We also analyzed the existing retail shops and provide design guidelines on how to cost effectively enhance their signage, visual merchandizing and overall shopfront design.
The open frame architectural concept and overall massing enabled unique branding, rooftop F&B, excellent visibility and branding, separate access for office and pedestrian access form the adjacent development.
A new brand and signage program was required to enable wayfinding in a complex site, drive footfall to the underperforming second level, create a fresh, modern identity that redefined its relationship with the master developer and provide design guidelines for ground floor/exterior F&B.
Inspired by French cuisine and culture, Aurelie is a reflection of the customer that is sophisticated, selective, international and appreciates the finer things in life.
Recognized as one of the UAE’s original local supermarket chains, our objective was to develop a brand structure that reflects a new growth strategy of expansion and market segmentation.
how we do it (all)
Limelight offers a unique range of comprehensive design services that can be customised to meet the needs of any commercial, retail or hospitality project.
No need for coordinating multiple agencies, we are a single point for contact for all design services - efficient, streamlined, integrated.