I was recently in this Blue Ocean surf shop in Denpasar, Bali. If you’re looking for some graphic design creative inspiration I think a surf shop would be a good place to start. There are no rules, guidelines or historic precedents to follow in these kind of stores. They’re proud nonconformists, they actively loo to break the rules and do the unexpected. Everywhere I looked in this store there were examples of innovation in graphic design, some good and some not so good, but it was dynamic, inspiring and made we want to challenges some of the norms under which I operate. It’s worth a look.