Limelight | Focal Point

university-of-sharjah-Dining-Hall-interior-design-1

Interiors

January 8, 2021

A Great Day for Students at University of Sharjah

Completion of the Men's Dining Hall at University of Sharjah!

fallf

Farch, Finteriors, Fplanning

F&B-restaurant-design-interio-white-paper-future-dining-public-space

Architecture

January 3, 2021

Designing a Safer Future – a white paper on the Food & Beverage industry

A white paper tackling critical considerations ranging from design standards, material specifications and space requirements to hygiene improvements, technology solutions and cost management without limiting the functionality or guest experience.

fallf

FBranding, FStrategy, FPublication, FArchitecture, FInterior Design

value-quality-quality-price-consumer-equation-strategy

Press

December 15, 2020

The Value Equation Dilemma

Two events occurred last week that illustrate, what I believe to be, a systemic issue faced by many companies here in the UAE and the broader GCC.

fallf

FBranding, FStrategy, FPublication,

interior-design-wellness-covid-security-sanitize-materiality-regulations-safety-consumer-retail

November 18, 2020

Wellness Environments

In all likelihood, the subject of conversation while you’re reading this will be the COVID-19 virus. It seems to have disrupted life to a degree unrecognized by all those living today. Makeno mistake, the history of this century will likely be defined as either Before-COVID-19 and After-COVID-19.

fallf

FPublication, FArchitecture, FInterior Design, FStrategy

October 17, 2020

Welcome to a new wellness environment program.

The pandemic has caused us to pause the present and forced us to live in the here and now. As we move into the second half of the year, governments are easing restrictions and life is starting to come back to something we collectively understand as ‘the new normal’.

fallf

FPublication, FArchitecture, FInterior Design, FStrategy

sale-value-discount-retail-red-bargain-shopping

August 18, 2019

Will the Dubai Super Sale Succeed as a Retail Promotion?

Gulf News asked me for a few comments on the announcement of the “super sale” scheduled to happen twice a year. It’s an interesting idea that will primarily benefit local residents, it’s very difficult to promote a 3-day sale internationally unlike the other two major sale periods which occur over a period of weeks or months.

fallf

FStrategy, FBranding, FPublication

interior-design-shopping-mall-consumer-retail-co-branding-customize-Robinsons

May 18, 2019

Co-Branded Boutique by John Lewis and Swarovski in Dubai

This is a nice co-branded concept between John Lewis and Swarovski (DFC, Dubai), if you buy certain items from john Lewis the in-house Swarovski “Crystal Lab” boutique will customize it on the spot for you. Individualized bling – not my style but I can see how it would appeal to a lot of people.

fallf

FInterior Design, FStrategy, FBranding

interior-design-shopping-mall-consumer-retail-co-branding-customize-hermes-visual-merchandising-installation-pop-up

May 2, 2019

Hermes Marketing Installation a Rare Miss

This is a very unusual installation by Hermes. If you own a Hermes scarf you can bring it to this temporary wooden building/kiosk and they will dye it new color for you using a basic residential washing machine.

fallf

FInterior Design, FBranding

Architecture-expo-dubai-innovation-expo2020-technology-lighting-exterior-plaza

May 2, 2019

The Wave of Innovation for EXPO2020 is Beginning

Let the innovation begin! This is the first of many unique and dynamic architectural concepts for national pavilions at EXPO2020: the winning concept for Luxembourg. Having been in several meetings with the EXPO2020 team I am certain this will be the best EXPO in decades. Start making your travel plans now.

fallf

FArchitecture

Architecture-olympics-decline-disappointment-rio-broken-promises-sad

February 19, 2019

The Tragic Decline of Olympic Venues

An issue that never seems to be resolved despite an abundance of promises, charts, strategies and consultants. London appears to have gotten it right, but few other host cities have.

fallf

FArchitecture, FStrategy

Architecture-innovation-textured-perforated-translucent-contemporary-exterior-metal-cladding-technical-research

February 15, 2019

Now this is my kind of design

We really like this kind of architecture: the unique use of textured, perforated and translucent materials and forms in a contemporary and innovative way for both the interior and exterior, with an industrial twist. The exterior metal cladding captures artificial and natural light very nicely (always changing) and the character of the interior lighting is beautiful. The real challenge here is the time & thought required for research, design, technical development and coordination to execute the vision – this is not easy or simple but the results are worth it.

fallf

FArchitecture

February 7, 2019

The Power of the Tesla brand

It is testimony to the power and attraction of the Tesla brand that after Gulf News published my comments today we have received phone calls and emails asking for more information or tickets to the event. The Tesla brand is strong.

fallf

FStrategy, FBranding, FPublication