Limelight began in Dubai with an iMac in a spare bedroom in the midst of the 2009 financial crisis.

Despite the economic turmoil of the time, the vision for Limelight was to create a new kind of design firm, one that broke a few barriers and did somethings differently.

The goal was to not only develop an agency that offered a range of services that was broader than anyone else, but to also create a collaborative design culture based on exploration, curiosity & innovation.

That culture and service offering, in combination with quite a few late nights, enabled the firm to grow into the multi-faced company it is today working across the MENA region on shopping mall, hotels, healthcare, hospitality, commercial and education projects.

how it all began

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‍Limelight began in Dubai with an iMac in a spare bedroom in the midst of the 2009 financial crisis. Despite the economic turmoil of the time, the vision for Limelight was to create a new kind of design firm, one that broke a few barriers and did somethings differently.

The goal was to not only develop an agency that offered a range of services that was broader than anyone else, but to also create a collaborative design culture based on exploration, curiosity & innovation.

That culture and service offering, in combination with quite a few late nights, enabled the firm to grow into the multi-faced company it is today working across the MENA region on shopping mall, hotels, healthcare, hospitality, commercial and education projects.Limelight began in Dubai with an iMac in a spare bedroom in the midst of the 2009 financial crisis. Despite the economic turmoil of the time, the vision for Limelight was to create a new kind of design firm, one that broke a few barriers and did somethings differently.

our team is international and has worked around the world in virtually every sector of business

one of our core strengths is the ability to analyze and design a project from both a local and global perspective

we are always thinking. we are always exploring

World class design delivered with a collaborative spirit

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Creative excellence is always our goal.

________

Creative excellence
Everything is Design


Creative excellence is always our goal. We maintain a global view on design trends and innovation to ensure that we always deliver world class solutions.

02


Effective communications is a key success to every project.

________

Collaborative Spirit
We are One Team


Effective communications is a key success factor in every project.  We continuously communicate with our all project stakeholders to mitigate risk, reduce errors and anticipate challenges.

03


Design is a solution to a strategic objective.

________

Strategy First
Whats the Big Idea


Design is a solution to a strategic objective. We must have clear business plan or set of objectives as a reference point for developing concept that deliver results.

04


We succeed only if our clients succeed.

________

Focus on Results
Making a Difference


We succeed only if our clients succeed. Achievement can be measured many ways, we measure ours by meeting client goals and objectives.

05


There is method in our madness.

________

Process Efficiency
Let’s Get Organized


There is method in our madness. The design process can be complicated and include a lot of information, we carefully manage the details, document decisions and coordinative all the stakeholders.

06


We keep an eye on the big picture.

________

The Big Picture
Local Knowledge
Global Perspective


We keep an eye on the big picture. Although we work mainly in the GCC we constantly study how other regions are innovating to make we are current and providing cutting edge ideas.

We live &
work here.

____

We understand this market and the unique characteristics of GCC methods, materials and processes. We have established relationships with a wide variety of local partners, suppliers, consultant and other technical providers.

We know how to get things done.

Our passion
is design.

____

Our culture is based on constantly striving to consistently deliver design excellence, innovation and international standards for creative services. It is in everything we do.

World class is always our target.

Commitment to client goals
____

Design awards are nice but the true measure of our work is positive results. We use our design experience, local knowledge and careful project planning to ensure that project objectives are met.

We Succeed Only if Our Clients Succeed.

We like
to talk

____

Our methodology includes communications, lots of it. We mitigate risk, reduce errors and anticipate challenges by continuously communicating with all project stakeholders.

We Are All About Teamwork.

Global
perspective

____

We are constantly tracking design trends and innovation around the world. We integrate our local knowledge with international trends to develop concepts that represent best-in-class design thinking.

We Search the World for Inspiration.

We’re passionate about the vital link between design and business strategy.

Vision

We believe in looking beyond the horizon, taking a long term view, and exploring opportunities the may not yet be in sight.
Vision is the foundation for design excellence.

CLARITY

There must be a clear understanding of the business plan or the desired behavioural change that is linked to goals and objectives.  
Clarity requires a comprehensive understand of the brand.

FOCUS

Strategy is only valuable in coordination with a tactical plan. Our process includes collective problem solving and the efficient use of resources. Focus is how you get to where you want to be.

By focusing on strategic and business planning as a platform for a design or marketing solution we are able to deliver results that meet a broader set of pragmatic objectives.